Review benchmarks: what 875 US businesses look like in their own reviews

What this is. We analyse the public Google reviews of independent restaurants and dental practices in the United States. This page reports the aggregate numbers from that work. No individual business is named, and every figure below is an average across a group.

Sample. 875 businesses. For each one we read the most recent 120 Google reviews, 103,355 reviews in total. Data collected between July and September 2026. Updated when new businesses are added.

Benchmarks by segment

Segment Businesses Average rating Owner response rate Unanswered negatives per business
Restaurant 777 4.33 28.3% 17.5
Dentist 98 4.32 52.0% 12.7

Benchmarks by city

Cities with at least eight analysed businesses.

City Businesses Average rating Owner response rate Unanswered negatives
New York 123 4.36 25.4% 18.7
Washington 67 4.33 29.0% 16.8
Brooklyn 63 4.35 22.7% 19.5
Seattle 60 4.34 18.8% 22.0
Chicago 54 4.30 28.1% 19.0
Philadelphia 44 4.30 34.2% 15.7
Austin 39 4.35 33.3% 13.0
Boston 37 4.31 27.7% 17.6
San Diego 32 4.31 23.9% 16.0
Portland 30 4.40 24.5% 18.8
Denver 24 4.26 43.5% 14.2
Hoboken 23 4.30 39.9% 22.2
Long Island City 22 4.36 40.1% 18.1
Miami 21 4.41 33.7% 15.4
Charlotte 15 4.42 54.0% 7.0
Somerville 14 4.32 26.3% 13.7
Astoria 14 4.41 39.9% 19.0
Forest Hills 13 4.43 42.5% 8.6
Dallas 13 4.36 29.8% 15.4
Cambridge 12 4.16 17.3% 21.3

What customers complain about most

The single biggest complaint theme in each report, counted across the sample. Share is the average percentage of a business’s reviews that touch the theme.

Complaint theme Businesses where it ranks first Average share of reviews
Inconsistent Food Quality 8 18.4%
Portion Size Vs. Price 7 19.6%
Service Inconsistency & Rudeness 7 16.7%
Slow, Inattentive Service 6 21.7%
Excessive Noise Levels 6 16.2%
Service Inconsistency & Inattentiveness 4 28.8%
Extreme Wait Times 4 27.5%
Inconsistent Food Quality & Execution 4 26.5%
Slow & Inconsistent Service 4 22.8%
Food Quality Inconsistency 4 21.3%
Rude & Rushed Service 3 18.0%
Inconsistent Service Quality 3 18.3%
Portion Size Vs. Price Perception 3 16.3%
Service Speed & Wait Times 3 27.0%
Inconsistent & Inattentive Service 3 21.7%
Inconsistent Seasoning & Flavor 3 16.3%
Inconsistent Seasoning & Blandness 3 19.3%
Rude & Inconsistent Service 3 22.3%
Bland, Underseasoned Food 3 25.3%

Method

  • Source: public Google reviews, retrieved per business, most recent 120 reviews per business.
  • Rating is the mean of the per business average, not a review weighted mean.
  • Owner response rate is the share of reviews with a published owner reply.
  • Unanswered negatives counts reviews of three stars or fewer without a reply.
  • Groups with fewer than five businesses (segment) or eight businesses (city) are omitted.
  • Reports that failed automated quality checks are excluded.

Using these numbers

You are welcome to cite this page. Please link back to it so readers can see the method and the sample size. If you want the same analysis for your own business, request a free report.

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